Agent 01
Reception
Answers every call, WhatsApp and DM. Books courts, handles cancellations — 24/7.
0 missed calls
AI workforce · Padel & racket sports
Your padel club, run fully autonomously.
Reception, marketing, sales, operations & finance — five AI agents, one platform. Live in under 4 hours, for the price of a single court hour per month.
- +30%
- more bookings in off-peak hours
- < 4h
- time-to-live, no migration project
- 0
- missed calls — day & night
- –1.5
- back-office FTE per location
Works withPlaytomicMatchiStripeAdyenDATEVXeroWhatsAppSlackNotionSumUp
The problem
Padel clubs run on glue, WhatsApp and burnt-out staff.
40%
of calls are lost outside peak hours
30–40%
unused capacity because nobody does marketing
2–4 FTE
burning on back-office work per location
€187k+
avoidable cost per year in a 7-court club
The solution
Five AI agents. One platform. One bill.
Each agent owns a role you're already paying for — and gets better week after week.
Agent 02
Marketing
Social, email, retargeting & partnerships — fills off-peak hours automatically.
+30% utilization
Agent 03
Sales
Converts leads into members. Follows up, qualifies, books trials, closes.
3× pipeline
Agent 04
Operations
Coordinates staff, suppliers, leagues and maintenance — across WhatsApp, Slack, Notion.
–1.5 FTE
Agent 05
Finance
Stripe, Adyen, SumUp. Books to DATEV, Xero, Sage. Monthly close runs overnight.
Nightly close
One platform, one bill
Priced like a single court hour per month. Fair, predictable plans — no hidden fees.
See pricingHow it works
No integrations to build. We use what already runs.
01
Connect
Primary plugs into your existing tools — Playtomic, Stripe, DATEV, WhatsApp.
02
Train
Agents learn your pricing, members, coaches and tone of voice in hours.
03
Live in 4h
No migration. Your booking system stays — we sit on top.
04
Weekly better
Every booking makes your team smarter and your margins fatter.
Why now
“We gained more members in 3 months than in the entire previous year — and nobody had to pick up the phone anymore.”
Pilot operator · DACH · 7 courts
Ready to run your club autonomously?
30-minute demo. We'll show you on your data what Primary changes in your club.