The AI workforce for a €1B+ sport-hospitality vertical.
Primary.IO is building the operating stack for 81,000 padel clubs by 2027. Operator-led. Growth with unit-economic discipline.
- 50,000+
- padel courts worldwide
- 1 / 2.5h
- new club opens globally
- +26%
- YoY club growth
- 81,000+
- courts expected by 2027
Software that pays for itself in week one.
| Blended ARPU | €950 / mo | 3–5× base subscription with usage upside |
| Gross margin | 82% | Self-serve infra, per-agent model cost amortized |
| Blended CAC | €2,800 | Mix of founder-led, partner and inbound |
| Payback period | < 5 months | Software pays for itself in week one |
| Net revenue retention | 120% | Year-2 cohort: paid courts double |
| ARR target — 24 months | €2.5M | 100+ paying clubs in DACH, Adriatic, Iberia, Italy |
Where the courts are. Where we go first.
DACH + Adriatic
~4,000 courts
Founder home turf. Acute operator pain.
Iberia + Italy
~24,000 courts
Densest padel markets, hungry for AI yield.
Benelux · Nordics · UK
~12,000 courts
High ARPU, English onboarding.
LATAM · GCC · USA
~10,000 courts
Land via chain operators.
Source: Global Padel Report 2025 (Playtomic & PwC Strategy&); internal estimates, triangulated with federation data.
Hotels have their AI stack. Padel is next.
The proof point
Lance (YC W26) raised $5M seed and hit $2.2M ARR across 50+ hotels in under 3 months. Same architecture, applied to a vertical with 10× more locations.
A €1B+ SaaS opportunity
50,000 clubs today. 81,000+ by 2027. Every operator understaffed from day one. Primary.IO is the answer for the next 30,000 clubs.
Built by an operator who has done this before — in a harder vertical.
Robert Bukvić
Founder & CEO
Operator-led. Hospitality, sports and software DNA. This seed round funds the founding team and 18 months runway — from closed alpha through public beta to self-serve scale.
Seed round · 18 months runway
Closed alpha → public beta → self-serve scale across DACH, Adriatic, Iberia & Italy.
Investor materials available on request, under NDA.
Deck, data room & founder call. Usually within 24 hours.